The aim of our 3D Visuals is to emphasize the qualities of a design
by finding the most interesting compositions & by portraying the natural materials,
the intricacies of their color and texture, and how they are affected by light.

Fulham Reach

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  • 3D imagery for property developers Fulham Reach
  • 3D visualisation Fulham Reach
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eye-kon’s exterior CGIs have been a key marketing tool for John Thompson & Partners to engage the local community in the Fulham Reach project and have been used extensively in brochures and newsletters for different purposes.

The project:

A desolate site for a decade prior to the project, Fulham Reach is a master plan by John Thompson and partners covering over seven acres on a stretch of the banks of the River Thames, framed by Hammersmith Bridge to the north and the Harrods furniture depositary to the south.

The mixed-use scheme creates a high quality environment for it’s new residents and the local community, intertwining buildings of contrasting character with public streets and spaces.

The site has an industrial past being a former distillery, sugar refinery and saccharine works which has informed a large proportion of the master plan’s aesthetics – the use of London stock bricks, stone cladding and cornicing: see this below in one of the 3D computer generated image that we produced.

The building featured is aptly named Distillery wharf and accommodates, like the rest of the scheme, a variety of mixed use spaces such as restaurants, retail and offices, making it a new vibrant, active riverside destination, bringing three hundred new jobs, proving to be an economic contributor to the area.

Our CGIs have been used extensively in newsletters and brochures for marketing and different purposes to engage the public. Aiding the design process, we produced over ten different rendered images, to suggest textures and materials along with style; the scale of buildings then altered in accordance to planning and public contribution.