- Pano360 & Pano360 VR for marketing
- 3D Photomontages
- Computer Generated Images – CGIs
- Verified Views for planning applications
- Marketing 3D Visuals
- 3D Fly-Throughs, Architectural Film & Animations
- 3D Printing
360 degree panoramic views for marketing purposes- or Pano360 – enhance location understanding and improve marketing through visualisation. They offer interactivity and completeness and allow for a complete and immersive experience of a 3D model.
eye-kon’s Pano360 views can be embedded in marketing websites (see example here) or viewed standalone on hand-held devices, or enhanced with stereoscopic view through a VR-headset.
Virtual Reality (VR) is the natural next step for 3D imaging, adding stereoscopic features to existing dynamic Pano360 visuals and offering unprecedented benefits for architectural marketing. The latest software and hardware releases have made VR technology extremely accessible, opening infinite possibilities for architecture visualisation through largely affordable tools.
eye-kon produces VR 360 imagery for both external and internal views, for both residential and commercial projects.
We recommend using the latest Samsung Galaxy S6 in combo with the Samsung Gear VR Lite.
An architectural 3D photomontage showcases a proposal in it’s existing context and is created by seamlessly blending a render of the 3D model onto a photograph.
The 3D model is produced to the provided CAD drawings and/or sketches, it is then textured as per the designers’ specifications and is lit to match the lighting of the photograph. The end result is a ‘virtual photograph’ as if the proposal had actually been physically built.
A photomontage showcases the design and style of a proposal and also allows to evaluate the relationship of the proposal with its context.
Computer Generated Images – CGIs can be fully modelled without being overlayed onto a photograph.
Although this is always the case for interior 3D visuals, exterior views can sometimes benefit from having their surrounding context fully modelled. For instance, the quality of a photomontage is sometimes hindered by unsightly surroundings or a sun path that isn’t favourable to the proposal’s design, in this case a pure CG visuals can be more suitable.
The 3D model’s virtual cameras can be placed in positions that would be otherwise impossible such as bird’s eye views or any other inaccessible vantage point. A total control over the virtual sun’s direction, height and intensity can therefore produce 3D renders that showcase the proposal from its optimal -albeit with a fair bit of artistic license – viewpoints and lighting conditions.
Verified Views for planning applications are now a key requirement for large scale developments or for proposals located in a sensitive context. Local planning authorities welcome the submission of Verified Views of selected views in the form of architectural photomontages obtained by following a very rigorous process.
A Verified View is essentially a photomontage of a urban or landscape view selected by the Planning Authority with an extremely high level of accuracy guaranteed by a very strict methodology involving a professional photographer and a surveyor. The camera locations and 12-15 key points on each selected photograph are recorded and surveyed; the cloud of surveyed 3D points is then used in our 3D package to accurately align the camera with the 3D Model of the proposal.
Our Verified Views, sometimes referred to as Accurate Visual Representations, are presented together with the Townscape & Visual Impact Assessment (TVIA) report, a method statement that follows a rigorous standard. The TVIA report includes:
- a detailed description of the methodology
- the camera information with supporting photography of the set-up, and
- the existing/proposed photomontages.
For more information about our Verified Views / Accurate Visual Representations methodology please don’t hesitate to get in touch.
3D fly-throughs and architectural films and animations are often a crucial component of a residential or commercial project marketing pack, especially when local communities, planning committees and potential purchasers are involved. The starting point is still the 3D model, enchanced by a bespoke selection of view points which will focus the viewer attention’s on the key features of the design in the right context.
Some examples of eye-kon’s animations can be viewed here.
Instead of using paper, the 3D printing process consists of applying very thin layers of a powder/plastic compound to gradually form the complex shapes of a design.
Firstly, a 3D model of the proposal is produced following a rigorous procedure to avoid any open edges and corners; the model is hollowed where possible to save on cost of materials and ‘printing’ time. A file fixing software is then used to analyse the geometry and check for any modelling imperfections that could potentially cause a problem during the printing process.
The digital 3D Model is then sent out to a specialised printing facility to be physically printed. Finally, the 3D Print undergoes a cleaning process and is populated, if required with trees, cars etc.