GoCompare | Ideal Home Campaign

The project

eye-kon designed the UK’s ideal home, using the feedback from a survey commissioned by GoCompare, and produced CGIs and a flythrough video.

2,500 people were asked to describe their ideal home and the results were used to design a home that features country house style interiors are the embodiment of elegance and comfort.

eye-kon’s design delivers a traditional interior design indicated by the survey which suggested that a conventional layout is preferred, with 55% of respondents opting for communal rooms, such as the kitchen and living room, downstairs and bedrooms upstairs.

A significant majority of the surveyed sample selected either a traditional or a country house style for their interior design. This is because these interior styles are the embodiment of elegance and comfort and are quite versatile. In fact, they can be combined with other interior design elements without becoming too blended. When done properly, it is possible to reach a perfect balance between grand design and lived-in comfort.

The design, the still renderings and the 3D fly-through received a very positive feedback thoughout the course of GoCompare’s campaign.

This project was unlike most projects - normally the design of an individual home would take shape around a client's needs and desires. These needs would also be constrained by the plot, the area and the budget. In this case, most of the effort went into reaching a compromised on the basis of the survey.

The 3D flythrough we produced for this project is a crucial tool to 'visit' the house from the front door to the last bedroom, passing by all the key spaces.

The still 3D visuals are useful to inform on the proportions of a space, the locations of openings and the potential for furnishing the space. If you were to build your own home, both of these assets are invaluable and cost-effective design tools for an architect and a prospective homeowner to refine the design before it's turned into reality.

GoCompare Blog Post

Youtube Flythrough