Verified Views by Eye-kon

Architect-led. Technically rigorous. Planning-ready.

Eye-kon is a London-based consultancy specialising in Accurate Visual Representations (AVRs) for complex and sensitive planning applications.

We produce fully compliant Verified View Montages (VVMs) in accordance with the London View Management Framework (LVMF) and Landscape Institute Technical Guidance (TGN 06/19) - delivering the technical precision required to withstand planning, heritage and committee scrutiny.

Working nationwide, we support Townscape (TVIA), Landscape (LVIA) and Heritage Impact Assessments (HIA) for developers, architects and planning consultants.

Talk to us about your project

Get in touch for a clear, straightforward discussion about your project, planning requirements and programme.

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Ley Street
Ley Street, Ilford | AVR level 3
Royal Wilmslow
Royal Wilmslow | AVR level 3
High Barnet Station
High Barnet Station | AVR level 3
Cambridge Student Services
Cambridge Student Services | AVR level 3
South London Islamic Center
South London Islamic Center | AVR level 3

Collaborating with Leading Planning & Design Teams

JTP Crown Estate BDP Brewery Square St George Savills Davy Smith BBRE MRC Dorrington Futurebrand Downing
Ram Brewery, London | AVR3
Ram Brewery, London | AVR3
Shoreditch, London | AVR3
Shoreditch, London | AVR3
Brent Cross Hotel | AVR3
Brent Cross Hotel | AVR3
Navarino Grove, London | AVR1
Navarino Grove, London | AVR1
Windsor The Long Walk | AVR3
Windsor The Long Walk | AVR3
Brixton, London | AVR3
Brixton, London | AVR3
City of London | AVR3
City of London | AVR3
High Barnet Station | AVR3
High Barnet Station | AVR3
Broadwick Street, Soho | AVR3
Broadwick Street, Soho | AVR3
Cambridge | AVR3
Cambridge | AVR3
Brent Cross Hotel | AVR1
Brent Cross Hotel | AVR1
Stockley Park | AVR3
Stockley Park | AVR3
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Talk to us about your project

If you are preparing a planning application, a LVIA, TVIA or HIA, or require technically robust Verified Views (AVRs), we would be pleased to assist.

Get in touch for a clear, straightforward discussion about your project, planning requirements and programme.

Email: info@eye-kon.com

Phone: +44 (0)20 3916 6067

Marc Sawan

Marc Sawan

Founder, Eye-kon

Architect and Visual Representation specialist with over 20 years’ experience delivering planning-compliant imagery.

The Technical Standards Behind Our Work

Architect Led

Architect-led Precision

Our work is led by qualified architects with over 20 years’ experience producing Accurate Visual Representations. We understand design intent as well as technical compliance, ensuring every view is both architecturally accurate and technically robust.

Compliance

Full LPA and LVMF Compliance

All verified views are produced in strict accordance with the London View Management Framework (LVMF) and Landscape Institute Technical Guidance (TGN 06/19). We deliver planning-ready visuals designed to withstand officer and committee scrutiny.

Accuracy

Survey-integrated Accuracy

We align 3D models to GPS-synchronised survey data, ensuring precise correspondence between model and photography. Every camera position, lens specification and coordinate is recorded and fully traceable.

Reports

Transparent, Auditable Methodology

Each commission is supported by a clear and comprehensive methodology report documenting camera locations, surveyed control points and technical parameters for Local Planning Authority review.

Sensitive Sites

Proven Performance on Sensitive Sites

We have a strong track record delivering verified views for developments within conservation areas and heritage-sensitive contexts, where visual impact is critical to approval.

Insurance

Professionally Insured

Eye-kon carries £4 million professional indemnity insurance, providing the level of protection required for major UK planning applications.

Levels of Representation (AVR Levels)

A technical guide to the four standard levels of Accurate Visual Representations used in planning applications.

AVR Level 0
AVR Level 0 Location and overall size (Wireline).
AVR Level 1
AVR Level 1 Form and scale, showing visibility in context.
AVR Level 2
AVR Level 2 Architectural detail and key façade features.
AVR Level 3
AVR Level 3 Full photorealistic detail, materials and lighting.

Excerpts from our Methodology Reports

Transparency is fundamental to our architect-led process. Each project includes a comprehensive, auditable report documenting camera data and survey coordinates.

Report 01
Report 02
Report 03
Report 04
Report 05
Report 06
Report 07
AVR Methodology Report

Our 6-Step Methodology for Producing Verified Views

We follow a rigorous technical workflow to ensure every image is auditable, survey-accurate, and built to withstand the scrutiny of the planning process.

1
Strategic Briefing

Identifying and agreeing key viewpoints with the LPA and consultants to ensure all sensitive angles are covered.

2
Technical Photography

High-resolution capture using professional-grade optics, with full recording of lens height and tilt data.

3
Precision Surveying

On-site GPS recording of coordinates and site reference points for a millimeter-accurate 3D skeleton.

4
3D Model Alignment

Mathematically aligning your architectural 3D model with survey data for the perfect real-world position.

5
Verified Rendering

Applying lighting and materials that mirror the base photo for a truly representative and accurate result.

6
Compliance Reporting

Issuing a detailed methodology statement and technical appendix, making the process transparent and auditable.

Verified Views - Frequently Asked Questions

We typically require the proposed design in 3D format (Revit, SketchUp, Rhino or similar), a topographical survey in DWG format, site address and planning context, and confirmation of agreed viewpoints if available. If viewpoints have not yet been agreed, we can assist in early-stage selection alongside your planning consultant.
Most commissions take between 2 and 4 weeks, depending on the number of viewpoints, site access requirements and complexity of the surrounding context. Early engagement helps streamline programme and avoid abortive work.
Yes. Our visuals are technically robust for planning submission while remaining clear and accessible for public exhibitions, consultation boards and committee presentations.
Absolutely. We regularly collaborate with planning consultants, townscape specialists and landscape architects to ensure that all views align with TVIA, LVIA and HIA requirements and Local Planning Authority expectations.
Our views are based on survey-verified camera positions and GPS-aligned 3D models. Lens type, focal length and camera height are recorded and documented, producing defensible visual evidence suitable for planning scrutiny.
AVR levels define the degree of visual representation:

AVR0 - Massing wireline
AVR1 - Survey-accurate wireline
AVR2 - Coloured or shaded model
AVR3 - Fully rendered photomontage

The required level is typically agreed with the Local Planning Authority.
Yes. Provided the camera position and survey alignment remain unchanged, we can update the 3D model and regenerate the views without repeating photography or surveying.
Yes. Each project includes a clear, auditable methodology statement documenting camera coordinates, surveyed control points, lens data and technical process, in line with Landscape Institute guidance.
Yes. Our methodology complies with the London View Management Framework (LVMF) and Landscape Institute Technical Guidance Note 06/19. Where required, we also align with Historic England guidance and local policy.
Yes. Although based in London, we operate nationwide and regularly deliver verified views across the UK.
Yes. Eye-kon carries £4 million Professional Indemnity Insurance, providing appropriate cover for major and sensitive planning applications.
Yes. We often support early-stage discussions to help identify robust viewpoints that satisfy Local Planning Authority requirements while minimising unnecessary abortive work.
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